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Oreo and the Tweet that Intercepted the Super Bowl
Social media marketing is growing bigger and bigger every year, and this year’s Super Bowl blackout showed just how relevant this new wave of marketing has become. If you watched the news the day after...
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Survey Says: Americans Unsure How Facebook and Google Earn Revenue
Social media platforms and search engine sites bring in millions upon millions of dollars a year. How do they make such enormous stacks of cash each year? That’s a good question, which apparently half...
View ArticleFacebook’s Graph Search and What it Means to Business Owners
While many of us are still arguing about which social media channel deserves the majority of our time Facebook just recently announced a new social media search tool that they are calling Facebook...
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Twitter Tips to Engage Your Audience
Do you use Twitter? If so, you’ve probably wondered at one time or another why nobody interacts with you and your brand. Here are a few tips to bring engagement to your Twitter account, starting today....
View ArticleIncrease Online Sales with LinkedIn
You don’t have to be an ecommerce business to understand the value of online sales. Any savvy business owner knows that the key to making more money is all about who you know. And there is no better...
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How to Set Up LinkedIn for Your Law Firm
Are you one of the 200+ million LinkedIn users? Social media, like LinkedIn, is the most effective and least expensive marketing tool available to your law firm. The social media and internet marketing...
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What To Expect in Your Company’s Social Media Policy
A social media policy, do you have one? No matter the size of your business, it’s more important than ever to have a social media policy in place in today’s digital world. With new social media...
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Snapchat: How to Incorporate it in Your Business Marketing Strategy
Odds are if you are a youngster, Snapchat is part of your everyday routine-and if you aren’t, you may want to open your social horizon to this app, as this has social media marketing potential written...
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Importance of Twitter at Tradeshows
Twitter’s well been known as a powerful networking tool and it’s time that you use this tool at your next tradeshow or conference. The following are some suggestions on how to use this social media...
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Marketing Interview Series: Movember
Promoting a business is one thing, but how do you promote a movement or event? I recently sat down with fellow Movember Co-Captain and ECU Graduate, Ryan Hoover, to discuss the Movember movement in...
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New Year’s Resolutions for Business Owners
As the final moments of 2013 quickly tick by, business owners may find themselves reviewing the past year – the good, the bad, and the ugly. Business owners should use their review as a time to create...
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How Much Should My Medical Practice/Spa Spend on Facebook Ads?
Internet marketing for medical practices and spas is getting more competitive by the minute, especially when you factor in Google Adwords, Bing Ads, and now Facebook Ads. Facebook’s foray into...
View ArticleHow to Create “Perfect” Social Media Posts
There is no sure-fire way to create a perfect social media post. BUT you can craft strong messages that improve over time. As they say, practice makes perfect! The following are some helpful tips to...
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Using LinkedIn to Get Leads
LinkedIn boasts more than 100 million members with an average income of more than $100,000. So if you are looking to make serious, professional B2B leads, then you need to be active on LinkedIn....
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Pinterest Marketing Tips Around Valentine’s Day
Valentine’s Day, the epitome of chocolate, flowers and romance, is upon us. According to the National Retail Federation, 54% of Americans will celebrate Valentine’s Day with their loved ones, averaging...
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Social Media Profiles Cheat Sheet (Infographic)
Social media websites like Twitter, Facebook, Pinterest, LinkedIn, etc. are highly effective internet marketing tools for law firms, healthcare organizations, and large contractors. The key is making...
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Where Should I Spend My Time on Social Media?
By now, most businesses know that although most of social media marketing may be free, there is still a cost associated with it. That cost being the valuable time of the employees in your company or...
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Social Media Lessons from the Most Engaging Brands on Twitter (Infographic)
The number of Twitter followers or Facebook likes your company has doesn’t mean squat if there is no community engagement. Having a large following doesn’t automatically correlate to having an engaged...
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Pets At Work: A Twitter Marketing Case Study
What started as a modest Tweet for National Pet Day, turned into a great example of Twitter marketing done well. One of TheeTeam members, Heather Curtis, tweeted from her personal account about...
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12 Social Media Functions You Aren’t Using, But Should
With so many social media networks, it’s hard to keep up with all of them and some of the more advanced features of many of them. Saying that, here are a few social media functions that you can take...
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